Privacy Policy

1. Introduction

Welcome to The Smart Plumber System, a demonstration website created by Innovative Automated Systems (IAS), operated by BS&CO LTD.

We respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, store and protect information when you visit our website, submit an enquiry, make a demonstration booking or interact with our automated communication features.

Website: https://smartplumber.iautomatedsystems.com/home

Mark's Plumbing is a fictional demonstration business used to showcase automated missed-call text responses and online booking functionality. This website does not operate as a live plumbing service.

2. Information We Collect

Depending on how you interact with our website, we may collect:

▪️Your name, email address and telephone number.

▪️Information submitted through contact forms or booking calendars.

▪️Appointment details, dates and times.

▪️Call and SMS interaction information when using our demonstration features.

▪️Technical information such as IP address, browser type, device information and website activity.

▪️Cookie preferences and consent choices.

We collect information directly from you or through technologies used to operate the website.

3. How We Use Your Information

We may use personal information to:

▪️Respond to enquiries and booking requests.

▪️Demonstrate missed-call text-back functionality.

▪️Send relevant appointment confirmations and service-related communications.

▪️Operate, maintain and improve our website and demonstration systems.

▪️Measure website performance and advertising effectiveness where appropriate consent has been provided.

▪️Maintain security, prevent misuse and comply with legal obligations.

We do not use demonstration enquiries as permission to send unrelated marketing messages.

4. Legal Bases for Processing

Where UK data protection law applies, we process personal information on an appropriate legal basis, including:

Consent: For optional advertising cookies and marketing communications where required.

Legitimate interests: For operating and securing the website and responding to relevant business enquiries, where those interests are not overridden by your rights.

Contractual necessity: Where processing is necessary to take requested steps before entering into an agreement or to provide an agreed service.

Legal obligations: Where information must be processed to comply with applicable law.

5. Cookies and Meta Pixel

Our website uses essential cookies required for basic website functionality.

With your permission, we may also use optional advertising and analytics technologies, including Meta Pixel, to understand website interactions and measure advertising performance.

You can accept, reject or customise optional cookies through our cookie consent banner.

For further details, please see our Cookie Policy:

https://smartplumber.iautomatedsystems.com/cookie-policy

6. Calls, SMS and Automated Responses

Our demonstration system may send automated SMS messages in response to missed calls or enquiries.

If you interact with this functionality, your telephone number and relevant communication details may be processed to deliver the response and demonstrate the system.

Standard network messaging charges may apply.

We do not treat a missed call or demonstration interaction as automatic consent to receive unrelated promotional messages.

7. Third-Party Service Providers

We may use third-party platforms to support website hosting, customer relationship management, booking calendars, communications, analytics and advertising.

These may include GoHighLevel/LeadConnector, telecommunications providers and Meta Platforms.

Such providers may process information on our behalf or, where applicable, under their own privacy terms.

8. Sharing Your Information

We do not sell your personal information.

We may share relevant information with authorised service providers, professional advisers or public authorities where necessary to operate our services, comply with legal obligations or protect legitimate interests.

9. International Data Transfers

Some technology providers may process or store information outside the United Kingdom.

Where applicable, we take steps to ensure international transfers are supported by appropriate safeguards required under UK data protection law.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to enquiries, maintaining relevant records and meeting legal obligations.

Retention periods depend on the nature of the information and the reason it was collected.

When information is no longer required, we take reasonable steps to delete or anonymise it.

11. Data Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no internet-based system can guarantee absolute security.

12. Your Privacy Rights

Depending on applicable law, you may have the right to:

▪️Request access to your personal information.

▪️Request correction of inaccurate information.

▪️Request deletion of personal information.

▪️Restrict or object to certain processing.

▪️Request transfer of your information where applicable.

▪️Withdraw consent at any time where processing relies on consent.

▪️Lodge a complaint with the UK Information Commissioner's Office (ICO).

You can find more information at https://ico.org.uk.

13. Children's Privacy

This website is intended for business demonstrations and general adult audiences. It is not designed to knowingly collect personal information from children.

14. External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external websites.

15. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, technology or legal requirements.

Any updates will be published on this page with a revised last-updated date.

16. Contact Us

For privacy enquiries or requests concerning your personal information, please contact:

Business: Innovative Automated Systems (IAS)

Legal Entity: BS&CO LTD

Website: https://iautomatedsystems.com

Privacy Contact Email: [email protected]
Registered Business Address: Suite B, 42–44 Bishopsgate, London, EC2N 4AH, United Kingdom

Please include sufficient information in your request so that we can identify and respond to your enquiry appropriately.